Blogging will not only drive traffic to your website, but also Google loves fresh new content and even if no one reads your blog, Google will recognise that you are adding new content on a regular basis and place you higher on the search rankings.
Today we are going to talk about the use of content marketing for your photography business.
What is content marketing?
Content Marketing is a marking technique of creating and distributing valuable, relevant and consistent content to attract your ideal client – with the objective of driving customers to use your services.
Why is content marketing important to your business?
- It helps to build credibility with your ideal client who may or may not know what you offer.
- It shows that you are an expert in your field
- Its helps to establish trust and in turn build client confidence in you and your business.
- It give your ideal client valuable information first without it appearing to be a pushy sales post.
- It allows you to talk about more than just the sessions you are doing.
I see so many photographer either blogging or talking on social media just about their sessions. These are great but are really only relevant to the people in that post and their families.
To attract your ideal client you need to be adding content that is relevant to that client.
For example if you are a wedding photographer, your ideal client is not only looking for wedding photography, but for anything and everything relating to weddings.
By adding content that your ideal client is interested in, it will make them aware of your services.
So you could blog about the following:
- What to look for when hiring a wedding photographer.
- Different styles of wedding photography.
- How to look your best in your wedding photos.
- An interview with a recent wedding couple.
These are all in context with wedding Photography and is exactly what your ideal client would be looking to read about. After they have finished reading it they may take a look around your website and give you a call to book you. If they find it interesting and helpful, they may even send the link to your blog to another bride to be.
You can also blog about things that are to do (in context) with weddings but are not about professional photography. These are also great blogs to attract that wedding client:
- Wedding flowers for every budget
- Tips to help your wedding day run smoothly
- Planning a DIY wedding
By talking about no photographic subject you are coming across as helping a bride and giving her free information. This makes you look like you are an expert in your field.
There is also the content that is not in context with Wedding photography but is to do with professional photography:
- Before and after editing
- Behind the scenes
- My working day
And last but not least, there is the content that is has nothing to do with wedding photography (not in context) and is not about professional photography:
- What to do in the school holidays
- 10 tips to taking a better photo
- The Best father’s day gifts.
Frequency for blogging:
You should be blogging at least once a week, ideally twice a week.
If you are struggling you can always outsource your blogging from as little as £30 per blog. Speak to another supplier and ask them to write a guest blog for you.